Thursday, February 7, 2008

Sourcing Coffee

Sourcing Coffee

A great cup of coffee begins where the beans are grown...

We travel to coffee-growing countries the world over not only to discover great new coffees, but to strengthen our relationships with our current coffee producers.

Working side-by-side with coffee farmers allows us to identify opportunities to improve the process... from choosing the the best coffee varietals to plant and grow, to ensuring the health of the coffee trees and the overall ecosystem. We may find a cooperative would benefit from a new coffee drying patio, or better source of fresh water or power. Often we can help finance these improvements.

It's immensely satisfying to find a coffee producer that has the potential to grow exceptional coffee, and then to help them get there. It would be a simple thing to simply dictate quality standards. It's far more effective —and ultimately, more rewarding— to work with our growers to ensure they attain them.

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